Finally Content Inc. is proud to announce a new partnership with one of Ontario’s beloved and most widely read lifestyle publications. Following a recent RFP process, the content agency at the intersection of marketing and publishing is taking on the role of advertising sales representative for LCBO’s Food & Drink magazine.

This partnership marks an exciting new chapter for both organizations — building on Food & Drink’s legacy of premium content and trusted brand relationships, while expanding opportunities for advertisers to engage consumers through innovative cross-platform storytelling.

Finally Content will oversee all advertising sales and partnerships for Food & Drink across print, digital and integrated programs. The agency’s sales team will work closely with LCBO and its media collaborators to deliver creative solutions that drive brand visibility and measurable results.

“We’re honoured to partner with such an iconic Canadian publication, Food & Drink has long set the standard for quality and connection with Ontario consumers. Our goal is to build on that success by offering advertisers fresh, strategic ways to tell their stories within this trusted environment”

– Laura Maurice, Vice President of Media at Finally Content.

Published by LCBO, Food & Drink has been a go-to publication for more than 30 years, and is perpetually celebrated for its inspiring recipes, entertaining ideas and stunning photography that highlight the best in food, beverage and lifestyle culture. The magazine reaches millions of readers each issue in print and online and makes an indelible connection with consumers who value quality, craftsmanship and a sense of community.

“We are pleased to introduce Finally Content as the new advertising sales partner for Food & Drink, Our new partnership will be instrumental in expanding offerings across digital, custom content, and cross-platform initiatives in addition to enhancing our celebrated print publication.”

– Vanda Provato, Chief Marketing and Digital Officer, LCBO.

The partnership officially takes effect immediately with Finally Content managing advertising opportunities for upcoming 2026 editions and digital campaigns. Advertisers can contact Laura Maurice (laura.maurice@finallycontent.com) for details on upcoming issue themes, deadlines and integrated marketing opportunities.

This shall be a partnership worth savouring.